The MPAA's New Look
If you've watched any recent trailers, you might have noticed that the Motion Picture Association of America (MPAA)'s splash screen has gotten a 2013 facelift.

The all-too-familiar MPAA splash screen of olden days

MPAA adopting a contemporary look.
The first thing that stands out here is the obvious change of typeface. From what I can discern, they've thrown out the old and tired Helvetica for a modern looking typeface that is or at least closely resembles Gotham. We also see the removal of the awful drop shadows and a change in which word gets emphasized, from PREVIEW to APPROVED, which is more in line with their business of creating and controlling film guidelines. The MPAA's website reflects the transition toward a more "flat" design, a trend we are seeing more and more of.
I'm happy to see companies and organizations adopting this movement toward a cleaner presentation. While its still the worst four seconds of a movie trailer, at least I know a little bit of care went into it. My eyes thank you.
A quick comparison shows that the new typeface is almost certainly Gotham.





